Rownd revolutionizes the e-commerce experience by offering frictionless, passwordless authentication, streamlining the customer journey and boosting conversion rates.

Our gradual user onboarding allows for a personalized shopping experience, introducing users to tailored recommendations as they engage with your platform. This approach enhances customer loyalty and opens avenues for targeted marketing, driving satisfaction and revenue growth.

Thank you! We will contact you soon.
Oops! Something went wrong while submitting the form.

"We are always looking for ways to improve our vendor and customer experience on our platform, and Rownd is helping us do that."

- Monica Fullerton, CEO and Founder of Spouse-ly

See how Rownd helps e-commerce companies grow

Every click matters in e-commerce. See how intelligent and passive authentication helps e-commerce companies thrive.

Challenges for E-commerce

Need to personalize

E-commerce companies are continuously moving toward better personalization. This requires apps to collect data and users to create accounts to track preferences between sessions.  This often leads to friction.


Every additional point of friction impacts top-line revenue.  The balance between friction and personalization creates bad experiences and even worse results.


Frictionless, iterative, gradual onboarding

In the fast-paced world of e-commerce,  every click and interaction can make the difference between a sale and an abandoned cart. Rownd is here as your transformative ally. E-commerce platforms thrive on delivering seamless, frictionless experiences to their customers, and Rownd's passwordless authentication system is perfectly aligned with this ethos. By eliminating the traditionally cumbersome and disruptive login processes, shoppers can swiftly navigate through the purchasing journey, reducing potential drop-off points. This streamlined approach not only enhances the overall shopping experience but also boosts conversion rates, since customers are more likely to complete purchases when faced with fewer obstacles.

Beyond the initial sign-in, e-commerce platforms benefit immensely from Rownd's gradual user onboarding. Recognizing that today's consumers value personalized shopping experiences, Rownd enables e-commerce platforms to start with an instant user profile and then progressively enrich it as customers delve deeper into their shopping journey. This means that shoppers aren't overwhelmed with extensive sign-up forms or profile setups at the outset. Instead, they're gently introduced to personalized recommendations and offers over time, based on their evolving preferences and interactions. This adaptive approach not only fosters customer loyalty but also paves the way for more targeted marketing and upselling opportunities, driving both customer satisfaction and revenue growth.

Add Rownd to WordPress

Create a Rownd account and set up your app.

Add the Rownd WordPress Plugin to your site.

Use Rownd automations and code snippets to customize any page.


98% increase in users

Rownd's instant accounts allow more users to be added faster.

25% increase in trials

Rownd increased trials by 25% after decreasing early friction.

"We have been very happy with our sign-up rate with Rownd. Over the past few weeks we have seen a massive lift of first app opens to free trial sign ups and now that we have everything behind a paywall and a forced free trial to view content in the app, we are seeing a doubling of our free trial starts!"

- Chris Chaput, Co-founder and VP of Product and User Experience, Next Big Idea Club

Want to learn more?  Book a demo

Book a demo