Auth0 Alternative

Rownd vs Auth0

Auth0 might be a suitable choice for those who want hard coded, static authentication without customizations and flexibility. However, if you're in the market for a more flexible authentication solution, greater adaptability, cost-effectiveness at large volumes, or a more attentive support team, you might find the premium prices of Auth0's Enterprise tier unobtainable.

With Rownd, you're not limited to a one-size-fits-all solution. Whether you're aiming for a ready-made solution or something tailored to your brand and specific requirements, Rownd offers the versatility to shape sign-up as per your demands. Clear-cut pricing and the availability of essential signup tools without the need for a burdensome contract simplify the initial steps. Moreover, Rownd’s focus on the mobile experience (website, webapp, and mobile app) gives end-users a delightful experience that is not possible with Auth0.

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Rownd vs Auth0

In-depth breakdown

Learn more about the differences between Rownd and Auth0

UI and Flexibility

Auth0's "Universal Login"
The standard way to implement Auth0 is using “Universal Login,” an Auth0-hosted page that offers various login methods out-of-the box with some customization available. Because Universal Login is Auth0-hosted, it requires redirecting users away from your page/app, authenticating them on Auth0 or a custom domain, then returning them to your page/app which hurts conversion.
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Rownd’s visual based SDKs and self-service platform
The easiest way to implement Rownd is using a frontend SDK (JavaScript, React Native, iOS, etc) and using Rownd’s out-of-the-box UI components. Unlike Auth0's hosted UI, there is no redirect involved, and since you fully own the sign-in page, there's a broader range of customization available. Customizations—including adding or hiding auth methods—are accomplished primarily through the Rownd platform, empowering the product and design team to own the flow after it is implemented.

The self-service nature of Rownd’s platform allows the product and design team to customize and iterate on the sign-in flow over time without additional coding. This approach allows for greater control and flexibility compared to hard-coded or redirected solutions like Auth0.

User profile and data gathering
‍Auth0 does not have a self-service option for progressive data gathering or an out-of-the-box user profile interface. This lack of features requires more development time to meet the minimum standards of a profile and is often implemented poorly due to focus on core features.

Rownd delivers a fully functional user profile and the ability to develop a deeper connection with users with automations that help round out the user’s data. Simply call the profile and we 'll give the user access to update their authentication methods, add and change data, or even delete their account.
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Why you might choose Auth0's approach
Auth0’s Universal Login may work well for those looking for a login page with basic customization options, and the ability to do so with little to no code. Some additional (though limited) custom logic can be implemented via Auth0’s “Rules.”

Why you might choose Rownd’s approach
Rownd’s approach may be better for those hoping to scale and those seeking more flexibility and full control over the UX. The lack of a redirect also typically offers a more seamless, higher-converting user experience (Cosmily improved conversion by 102% after switching to Rownd).

Approach to modern authentication

Focus
Auth0 was founded before many modern authentication methods had gained traction, so traditional passwords remain Auth0’s core authentication solution with modern passwordless and MFA options treated as add-ons.

Rownd was founded with an initial focus on passwordless authentication and a broad mission to eliminate friction. This approach is reflected in Rownd's Product focus - Rownd’s focus on a passwordless future has led to deep investments in native biometrics and Web3 authentication. Additionally, Rownd’s Platform allows for quick and continuous improvement to the sign-up flow and beyond.

Iteration on Auth0 is slow and labor intensive. In fact, several Rownd converts had to spend weeks or months building hacks to make Auth0 do what they needed it to do.

Flexibility
Rownd's SDK and platform give the product and design teams unparrelled flexibility. From sub-brands to hyper-customization, the user experience can be customized and optimized.

Gradual User Onboarding
‍Auth0 has a static view of a onboarding. They are either a user or not. This limits the opportunities to gradually introduce a user to an application, its features, and its value.

Rownd believes that users should be onboarded over time. Instant users are created and then self-service tools are utlized to round out their profile over time, as they find more and more value in the underlying application. This leads to 2x-10x higher user conversion rates.

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Easy migration from Auth0 to Rownd

Not only do we provide step-by-step guidance on how to migrate, we also provide seamless instructions on how to also migrate user data and how to keep users signed in throughout your migration.

SDKs and detailed guidance

We provide a step-by-step guide on how to seamlessly switch from Auth0 to Rownd.

Keep users signed in

In switching to Rownd, your users will not be signed out if they're already signed in.

Migrated user profiles

We'll help you as needed to shift user profile data into Rownd.

Complete Auth0 migration guide

CASE STUDY

Customer migrations from Auth0 to Rownd

Cosmily increased their user conversion rate by 92% while saving $90,000 a year with Rownd.

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Rownd vs Auth0

In-depth breakdown

Stop losing users to high friciton app transitions

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Registration pages often lead to even more leaks in the funnel

Easy migration from Auth0 to Rownd

SDKs and detailed guidance

Keep users signed in

Migrated user profiles

Customer migrations from Auth0 to Rownd

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