Self-service full lifecycle user management

Adaptive authentication

Change every aspect of your sign-up flow without touching app code.  

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Give complete control to those that know your customers best.

Rownd's self-service authentication platform gives the product and design teams control over how and where users sign up. They can experiment, change, iterate, and perfect their flows without making any code changes.

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Dynamic, Server-side authentication

Absolute control without the code

Intellegent and adaptive

Android and iOS experiences should be different. With Rownd, you can customize what new users see and how they authenticate.


Add sign-in modals, profiles, and passive or active sign-ups to your website or app without any code. Want to change it?  Do it in our platform.

Stay up-to-date

Rownd's platform approach allows applications to use the latest in authentication technology without continuously updating app code. Rownd allows you to ship new sign-in techniques—like FIDO2 Passkeys—in seconds, not weeks.

No-code Automations

Explore Rownd automations

Check out our growing list of automations below. Not seeing one you're looking for? Contact us about how we can meet your product needs.

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See it in action

Try our demo app. Explore the sign-up process, create a passkey, and enjoy the experience.

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Bottleneck 2: App Transitions

Stop losing users to high friciton app transitions

App transitions are hard. Product managers and markets have to interact with elements they have no control over: static signup pages that sit at the edge of the app and the app store. Both of these experiences are filled with friction and fall-off.  Rownd eliminates this bottleneck by focusing on global authentication and turns app transitions into a growth tool instead of an obstacle.

Bottleneck 3: Profile Creation

Registration pages often lead to even more leaks in the funnel

There is a hard balance between getting critical data on users in order to customize and personalize their experiences (and provide sales and marketing with the information they need to optimize funnels, etc) and overwhelming the user. With Rownd's global progressive profile generation, you can move data and auth between sites, blogs, and apps and turn profile creation into a growth tool instead of a hinderance.

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What our customers are saying

"Implementing other forms of authentication can take up a lot of time, so utilizing Rownd has helped us streamline that process."
“Rownd radically simplified our mobile app onboarding process to the point where we just need to get traffic to our website and the rest took care of itself.”
"Rownd is instrumental in bridging the gaps between onboarding speed, security, and privacy"
“Rownd saved us tens of thousand of dollars and always delivered. It was a delight working with the Rownd team.”
“We were up and running in 20 minutes with Rownd - saved us 10 days of development at least and 10-20 hours a month in upkeep."
"We have a very particular ... Rownd was able to accommodate that flow and make it a smooth experience for our users."

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Talk to a Rownd expert to understand the best use case for your product and best starting point for your team.

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