As an application team, we often want users to go through authentication and onboarding flows right away when they open our app. It seems logical - we need their account information to provide a personalized experience, and onboarding educates them on how to use the app's core features.
However, research shows there are significant benefits to delaying these steps and allowing users to experience more of your app's functionality first before asking them to sign up or go through tutorials. This approach improves user engagement and retention.
The Data on Delaying Authentication
A study by Localytics found that apps allowing users to delay registration had 28% more retained users compared to apps forcing registration up front. Similarly, a Tutorialspoint survey revealed that 66% of users prefer "minimal" sign-up processes.
The reason is simple - by allowing users to navigate your app and see its value proposition first, you reduce friction and increase their motivation to sign up. If users are impressed with your app's features and content before being prompted to register, they are much more likely to complete that step.
Benefits of Delayed Onboarding
Onboarding flows can also hamper user engagement if implemented too early. A study by Uptech found that only 25% of users complete modern app onboarding flows. By delaying walkthroughs and tutorials until after users have explored your app organically, you:
- Reduce abandonment from lengthy onboarding sequences
- Allow users to discover functionality through natural usage
- Can provide contextual education tailored to their actions
- Create anticipation and curiosity about unlocking more value
Airbnb employed this approach by replacing a traditional onboarding flow with a simple unblock interaction, increasing engagement by 300%.
How to Implement Delayed Authentication & Onboarding
To capitalize on these benefits, give users a "Explore App" option when first opening it. Then, dynamically prompt for authentication or provide contextual tips after they've experienced key features.
You can also use progressive profiling to delay asking for extensive user data until they've realized your app's value. Dropbox is a prime example - it simply asks for an email initially and gathers more information gradually.
By lowering the barrier to entry, you keep users engaged and motivated to experience more of what your app offers. When you do prompt for authentication or onboarding, they'll be primed to complete those steps. If you want to implement delayed authentication, try out Rownd!
