Press release

Rownd to showcase its authentication platform at SXSW 2023

Read the full press release

We'll be showing off our innovative authentication solution at SXSW.

We were selected to pitch in the Enterprise and Smart Data category for the 15th annual SXSW Pitch (formerly SXSW Accelerator).  Rownd is the only North Carolina-based company and authentication
solution participating in this year’s line-up.

The two-day event will be held during the SXSW Conference's opening weekend on Saturday, March 11 and Sunday, March 12. It takes place in Salon D/E on the fourth floor of the Downtown Hilton in Austin. SXSW Pitch will feature companies across the following eight categories: Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Media & Content, Food, Nutrition & Health, the Future of Work, Innovative World Technologies, the Metaverse & Web3, and Smart Cities, Transportation & Logistics.


"Rownd Authentication empowers growth and product teams to give their users delightful signup experiences without compromising security or privacy.  We could not imagine a better place to show off the future of authentication than one of the cradles of innovation: South by Southwest."

- Robert Thelen, CEO , Rownd

In the press

Rownd raises $2.2 million to help businesses radically increase user onboarding rates.

Rownd announces their 2022 seed funding round. Read the full press release.

Rownd wins NC TECH "Top 10" North Carolina startups to watch in 2022

NC TECH awarded Rownd "Top to tech startups to watch." Rownd was also a finalist in the cyber security category. Read more


About Rownd

Even the most user-focused and product-led companies often put too many onboarding steps and too much friction too early in their marketing and app funnel. This hurts onboarding rates, user acquisition, and, eventually, revenue.  Soon, customers will have no choice but to use Rownd; new regulations like GDPR and other US-based privacy laws and know-your-customer rules require even more opt-ins and the collection of more data that add friction.  

Rownd aims to help with its genre-busting software platform. Although firmly in the authentication and identity industry, its unique take on how and where authentication happens creeps into the marketing tech (MarTech) and growth-tech industries. Rownd’s SDKs and snippets can be implemented across a company's constellation of apps and websites to create a seamless transition.  Rownd also empowers its customers to iterate where authentication occurs to maximize growth and minimize fall-off. 

The company also launched its mobile sign-in links to the general public today, allowing customers to eliminate friction along the mobile app download/sign-in funnel. Rownd's mobile sign-in links allow users to start their journey on a webpage and continue within a mobile app, already signed in for a truly seamless user experience.

“We’re excited to see this year’s impressive group of startups take to the stage and show us how their innovations will change the world.”

- Chris Valentine, Pitch Event Producer, SXSW

Read the full press release